From “e-cig” to lifestyle accessory: how Big Tobacco transformed the vape

Posted 2:14pm Sunday 1st May 2022 by Denzel Chung

It’s a rapid rebranding unlike any other in history: from clumsy, unwieldy and distinctly uncool “electronic cigarette” to sleek, ubiquitous, essential lifestyle accessory. Here’s how vapes got Aotearoa in a stranglehold: a story of powerful corporations, cheap manufacturing, Read more...

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